The model is no stranger to the brand, and has also strutted on the runway for Miu Miu, such as its Fall/Winter 2020 collection.Īlso on Thursday, Gigi shared snaps of her own on Instagram to not only show off the Arcadie bag, but also the Wander purse collection, which range from $1,950 to $3,800. Hadid added, 'I think of the Miu Miu woman as someone who has similar qualities to Miuccia…playful but calm, classic but cool, in-charge but grounded.'
She does so much to create spaces to celebrate others.'
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The mother of one further stated, 'It is an honor to see her work, work with her and to experience someone full of knowledge and powerful yet still down-to-earth and kind. Gigi gushed to WWD, 'Miuccia Prada is one of the most inspiring and iconic women in the world - because she explores all of her loves and interests to their fullest potential.' Miu Miu was founded in 1992 by Miuccia Prada, and is known as the sister label to another prominent Italian brand: Prada. She explained that, 'we are interested in her attitude through the lenses of Meisel,' and also how, 'immediate and intimate, as well as evocative,' the photos and content from the campaign are. In the caption of the post, the campaign was explained to be an inspiration from artist, Margaret Keane, which was portrayed by photographer, Steven Meisel.ĭuring an interview with WWD before the official release of the campaign, chief executive officer, Benedetta Petruzzo, opened up about having Gigi star as the face of the spring campaign to promote both the Arcadie and Wander bags. The brand's logo appeared on the screen shortly before the clip came to a close. The reel concluded with Gigi unzipping the purse, and the camera suddenly panning for a close-up to her face. On top of her lap was another Matelassé nappa purse from the collection, but in an eye-catching white color. The video then transitioned to the star sitting on a large black chair while wearing a short-sleeved, olive-colored Miu Miu sweater and a pencil skirt with a hem that stopped just above her knees. A fan off screen gently blew the platinum blonde locks away from her face in the clip. Her makeup was naturally done, and comprised of a layer of black mascara to her lashes along with rosy pink tint to her lips.
The model confidently showed off new, shorter fringed locks for an edgy flare to the overall campaign shoot. The media personality slipped into a pair of gray crew socks as well as white flats that were secured with a strap that wrapped around the top. Striking a pose: At the beginning of a clip shared onto the brand's main Instagram page, the beauty could be seen lounging on a wooden fence that was placed on a set
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